Who was the client?

The AIPAC Policy Conference stands as the largest congregation of America's pro-Israel community. Across three dynamic days, attendees witness a spectrum of pro-Israel activism. From illuminating Israeli innovations to impactful keynote speeches by American and Israeli leaders, the event encompasses groundbreaking demonstrations, inspiring stage moments, and educational sessions fostering a comprehensive engagement with pro-Israel initiatives.

What was my role?

As a User Experience (UX) Designer and Researcher for the AIPAC Policy Conference, my primary objective was to craft intuitive digital experiences for the event. This involved a seamless integration of designing user-centric interfaces and conducting thorough research to comprehend and cater to the varied needs and behaviors of the users attending the conference. This dual role allowed me to create designs that were visually engaging, highly functional, and in alignment with the expectations and preferences of the event attendees.

Problem

Primary goal was to enhanced the user experience for the AIPAC Policy Conference, focusing on improving engagement, usability, information accessibility, design adaptability, and overall user satisfaction. The event page served the purpose of informing, inviting, and facilitating registration for both existing members and potential new members for the largest gathering of America's pro-Israel community.

Solution

Revamping the event landing page by enhancing interface design for user-friendliness, refining navigation, ensuring adaptability across devices, leveraging research insights for improvements, and implementing strategies to heighten user engagement with event content.