Overview
Stakeholder Discussions
Analyzing business problems. Examining the Amtrak Ecosystem .
What was the problem?
-Was not developed user-centered design and an understanding their needs.
- Was not developed a single underlying system that unifies the user experience across platforms and devices.
-Was not developed a visual language that provide a flexible foundation for innovation and brand expression.
What was the Technical problem?
-We deal with the past (there are about 55,000
-60,000 lines of CSS with no inventory - called
Legacy) which seriously hurt the future and
Speed of performance.
- We never had a chance to build a mobile first
design, because this has been impossible for
example: to redesign navigation as a vital part
of small devices (navigation is intelligence of
the system).
-Between the design and development teams is
a huge gap like the opportunity for personal
interpretations (components and their
interactions, Interaction and microinteractions,
movement and user feedback with our app)
which severely damages the vision of a modern
product initiated by the design team.
User Experience Design Process
Competitor Analysis
Examining the Amtrak Ecosystem
Anylitics Review
Persona
Fire Finder| Auto Train | Search Result
Usability Test
Trip Detail
User Entry:
Add Traveler Discount: PWD- Click “Find Trains”
1.Anonymous/Guest consumer has selected PWD as a Passenger Type when the user is in Fare
Finder
User Exit:
Click “Save” after completing questionnaire
UX metrics
UX metrics are a set of quantitative data points used to measure, compare, and track the user experience of a website or app over time.
Fire Finder| Auto Train | Search Parameters
