About Authentic Vacations

Authentic Vacations is a travel company operating in Santa Rosa, California as well as Dublin, Ireland. They currently reserve authentic, customized, and affordable trips to Ireland, Scotland, England, and Wales, offering a range of exciting vacation packages, group tours, private chauffeur tours, and more.


Businesses digital offering

I have worked on improving all parts of the businesses digital offering ranging from optimizing conversions, finding truths that related to high drop-off rates, improvement of site architecture and taxonomy, brand positioning, the introduction of new acquisition components, and restructuring the build to fit responsive best practices.









Intuitive Search

Improved speed of service - Customers can become easily distracted or even frustrated when entering information on a website. With this new functionality businesses can capture details correctly and quickly first time round, increasing site conversions and reducing 'drop-off rates'. User-friendly and improved perception - Collecting full contact details from minimal information creates a professional, efficient first impression








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Mobile Experience

Flowing







Style Guide

I updated the logo and color scheme