About Authentic Vacations
Authentic Vacations is a travel company operating in Santa Rosa, California as well as Dublin, Ireland. They currently reserve authentic, customized, and affordable trips to Ireland, Scotland, England, and Wales, offering a range of exciting vacation packages, group tours, private chauffeur tours, and more.
Businesses digital offering
I have worked on improving all parts of the businesses digital offering ranging from optimizing conversions, finding truths that related to high drop-off rates, improvement of site architecture and taxonomy, brand positioning, the introduction of new acquisition components, and restructuring the build to fit responsive best practices.
Improved speed of service - Customers can become easily distracted or even frustrated when entering information on a website. With this new functionality businesses can capture details correctly and quickly first time round, increasing site conversions and reducing 'drop-off rates'. User-friendly and improved perception - Collecting full contact details from minimal information creates a professional, efficient first impression
Explore a little deeper
I updated the logo and color scheme